Disclaimer: Some of the areas we hide for reasons of our client’s privacy.
Increase by 778% of traffic, from monthly 497 sessions to 3861.
This site took a total of 6 months to generate the actual results.
Increase by 472% of keywords ranking, from monthly 145 to 685.
It’s happy to share the case study on the landscaping business and how it achieves almost 0 pageview to 3861 organic monthly pageviews.
You definitely know that, the landscaping business is basically based on the local area and the target audience is very accurate and narrow.
Generating 4000/m organic visitors is a huge number.
My client’s dreams come true only based on some understanding of what their business doing in the recent past and where they want to.
At this point, we helped to perform a deep business Audit based on their website and Google My Business profile(GMB),
And figure out their strengths and point out their weaknesses.
Also, we analyze the competitor’s business (Website & GMB) by comparing and understanding their core competency and making sense of their weaknesses.
In this case study of the landscaping business, I’ll point out each detail with the results.
Compare with Previous Data vs Recent
There has been a significant increase in both clicks and impressions in recent months.
In previous months, the website had 90 clicks and 2.43K impressions.
In recent months, the website has had 5.31K clicks and 120K impressions.
This could be due to a number of factors, including changes in the website structure adding new pages, or improved visibility in search engines.
Some Potential Explanations for the Increase in Clicks and Impressions include:
Landscaping SEO Case Study: Before 6 Months Data
Here’s the before 6 months data of when we started working on that,
The Keywords are not performing well, for that reason pages are showing at the bottom of search results and the click-through rate (CTR) is low.
It had 90 clicks in 180 days. That means it was required for 2 days for each click.
You can imagine how was the condition of this website.
Keyword Research for Lawn Care Website
At this point, I’m doing Keyword Research and making a list of the location-based keywords that are comparably easy or medium to rank.
I’m using a combination of Google Keyword Planner, People Also Ask, Google Trends, and Semrush to find out easy-to-rank keywords.
I’ve selected the location-based keywords and the average monthly search volume is between 0 to 300.
Let’s see the list of the keywords which I’ve chosen for this case study.
This is what the exact keyword research sheet looks like-
In this keyword research part, we try to collect all types of keyword variations and make them keyword seeds for building topical authority.
Here, understanding the intent of the keyword is important to capture targeted customers’ minds.
I select transactional and informational types of keywords to educate the customer and drive them through a funnel.
I check their search volume and competition to identify which keywords should we use in the name of blog posts.
Funnel Strategy for Landscape Website
The best way to create a landscape website’s funnel is to focus on creating a user-friendly website that is easy to navigate and provides valuable content that is relevant to your audience.
Additionally, you should make sure to include calls to action on every page of your website that encourage visitors to take the next step in your sales funnel.
On this website, we build a funnel strategy that acquires visitors from google, other search engines, and social media as referral traffic and turns them into customers.
Based on our keyword research, we implement this through blog content and SEO optimization for different search engines.
Regularly updated on social media. That helps us to create a brand identity through our client’s potential customers.
How Keywords Performing on Search Results
Now, let’s see some of the keywords and how the keywords performed on the google search engine results page (SERPs),
1st Search Console Insights:
This keyword organically places in the 2nd position, and it has a good number of impressions (200) with clicks (57) in the last 90 days.
2nd Search Console Insights:
This is the very keyword, and it organically places in the 5th position within a few days, and it has a good number of impressions (151) with clicks (9) in the last 90 days.
3rd Search Console Insights:
This keyword organically places in the 3rd position, and it has a good number of impressions (249) with clicks (75) in the last 90 days.
And here is the power of creating a blog post, the google search console shows that last 12 months this website rank on 1000’s keywords on Google.
It obviously has some kind of potential that helps to drive through the funnel as visitors to customers.
Landscaping SEO Case Study: Traffic Sources
The vast majority of traffic to this landscaping company’s website is coming from organic search, with 91% of all traffic coming from this source.
This suggests that their SEO strategy is working well and that they are ranking well for relevant keywords.
Just 5% of traffic is coming from direct sources, such as people typing in the URL directly, and 3% is coming from referrals, such as people clicking on links from other websites.
Compare Google and Other Search Engines
According to Google Analytics data, this website has an average of 32.33% organic traffic from Google.
However, this number will vary depending on the search engine used, as well as the time period analyzed.
For comparison, other popular search engines such as Bing, DuckDuckGo, and Yahoo had the following percentages of organic traffic for the same time period:
This data shows that, although this website has a higher percentage of organic traffic from Google than from other search engines.
There is still a significant portion of users coming to our site from other sources.
Landscaping SEO Case Study: Final Results
In the very last of this case study, we show the ultimate results. It starts slowly but after 3 to 4 months the traffic graph increases.
Not only Google but also Bing search engine drives traffic to this website.
And the end of the day, your targeted visitors convert into a customer.
If your business is struggling to get customers or wants more customers, Growob is the solution for your landscaping company.
Book a Consultation and get advantages from your team.
Our Client’s Say about Growob
We're so pleased with the results we've seen an increase in web traffic from Growob. Which has been fantastic for our business!
Taki is the Founder & CEO of Growob. He is a young enthusiastic Local SEO professional, Who mainly works in Landscaping Businesses. Since 2018 he is in the SEO field, He has been helping many US-based businesses to grow their business locally by improving their organic Local Ranking.